3D-DESIGN - Animated Displays

Holographic Displays

Holographic displays are used where high impact 3D is essential to bring potential customers to a show stand, be the centre-piece for a corporate head office or to launch a new product. The maximum size available is 2m X 1m (landscape) and can be animated, 3D or both. Holographic displays can be one, two or three colour. The three colour version can simulate full colour from a given angle.

Lighting a hologram simply requires a single halogen spot-light from about 2m behind the image. Alternatively the hologram can be illuminated from a spot light on the ground which is reflected off a mirror above the hologram. A typical large format display hologram will start in the region of €15,000 (£10,000). A complex, multi image installation can cost as much as €150,000 (£100,000).

Lenticular Displays

Lenticular photographs can be a cost effective alternative to holograms. A range of effects are possible including 3D, flip, zoom, animation or a combination of these. Lenticular photographs cannot contain as much depth as a true hologram, but have the benefit of using a 4 colour (CMYK) process, so are able to match corporate colours precisely.

The maximum size, single panel we can produce is 48 inches wide by 96 inches high. This is the format in which the lenses are produced with the lenses running vertically top to bottom. If a 3D landscape image is required, the widest we can make the lenticular as a single panel is 48 inches because of the limiting factor of the lens material. We can tile 48" X 96" lenticulars to form very large panel arrays. Lenticular photographs can be front or back lit. No special lighting is required for front lit lenticulars, and back-lighting requires a simple fluorescent light box or similar.

The production of lenticular photographs requires the interlacing of two or more images. This is done by our Splicer program, which was written in house. We do not sell or support this software. With lenticular photographs it is not a case of the more the better, though up to 24 frames can be used. The most common effect is the "flip" from one image to another. This can occur when the final lenticular is rotated in a vertical axis, or as the viewer walks past across the horizontal axis. A vertical motion could for example, be used on an escalator where the view moves vertically relative to the lenticular photograph. A side to side flip could be used on a shop front, the images changing as the customer walks past.

Please contact us for more information or to arrange a free consultation.